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Avoid This Trap When Building a Purchase Funnel

Published on January, 2022
Kevin J. Hanna
Building Stacked | Hummus & Tech host

As users purchasing a service/app or a physical product on an online store, we are often asked for a coupon code.

The experience turns sour when we understand we could pay less, but don’t have a code.

When facing that situation, a big chunk of us will immediately search for “Coupons for product X”.

We might land on those spammy websites and find an expired code and get frustrated. Or even worse - discover and choose a competing product.

That’s bad for YOUR business.

Here’s a simple but clever tactic used by Namecheap, NordVPN and others.

They OWN a specific landing page that shows active coupons codes.

When users search on Google for coupons for that product, that page will show up as the first result (SEO: domain + title + exact query).

Users will grab the coupon and proceed.

Even if it’s a 2 dollar saving, they will get a dopamine boost and buy your product with a smile :)

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