As users purchasing a service/app or a physical product on an online store, we are often asked for a coupon code.
The experience turns sour when we understand we could pay less, but don’t have a code.
When facing that situation, a big chunk of us will immediately search for “Coupons for product X”.
We might land on those spammy websites and find an expired code and get frustrated. Or even worse - discover and choose a competing product.
That’s bad for YOUR business.
Here’s a simple but clever tactic used by Namecheap, NordVPN and others.
They OWN a specific landing page that shows active coupons codes.
When users search on Google for coupons for that product, that page will show up as the first result (SEO: domain + title + exact query).
Users will grab the coupon and proceed.
Even if it’s a 2 dollar saving, they will get a dopamine boost and buy your product with a smile :)