Virtual Background was Zoom’s killer feature for quarantine.
I was skeptic. I remember thinking “Why did they even build that feature?”
I couldn’t imagine a business tool with instagram-like filters.
By this time, we have all learned that working from home can get messy. I see everyone preferring Zoom over other solutions just to hide their pile of clothes on top of their unmade bed (I’m first on that list! 😅)
Looking up Zoom’s 2016 announcement led me to an interesting finding. This feature wasn’t driven by a defined user need, but by a vision to delight their users.
On that that blog post they wrote:
"Sometimes it’s nice to focus on things of a slightly less than critical nature, things that are fun and allow for creative deviation in the ways people work together"
It’s always worth remembering there are people behind each business. Making your product delight those people, your users, can pay off.