4 Ways I Use Data At My New Job
Published on February, 2021
Kevin J. Hanna
Building Stacked | Hummus & Tech host
4 ways using data helped me in my first month at Promo.com:
🗺 Explore and research
“Oh, wow! Changing this flow could have a X% impact on our main KPI”
🥇 Prioritize and make informed decisions
“Now it’s clear we should do X first before even thinking about Y”
🎯 Define a realistic success target for an hypothesis and keep track of it
“We aim to boost leading metric by X% (based on Y trends) after Z days. Here’s a dashboard to track it”
👊 Back up the WHY with hard data to get my team’s buy in
“Let’s do X; it’s aligned with our objectives, users will love it, and it will have a great impact. These numbers and trends that back it up”
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